Our Concept

To succeed, specialists in manufacturing, product sourcing and other disciplines require a cost effective, powerful and professional marketing presence in their target markets. This can be provided from within the organisation or it can be contracted-in from organisations which specialise in this area. This latter approach is described as outsourcing non-core competencies. In the specific areas of marketing, sales and debtor management, it is the concept of associated marketing.

By outsourcing non-core competencies, organisations can gain a heightened strategic focus and an improved competitive responsiveness by putting the world’s very best talent at the disposal of their enterprise.

Marketing, selling and debtor management are strategic functions. Associated marketing is therefore a way of providing organisations around the world with the competitive edge in these disciplines which will allow them to succeed in the longer-term, in an increasingly global and competitive market place.