The Concept

To succeed, specialists in manufacturing, product sourcing and other disciplines require a cost effective, powerful and professional marketing presence in their target markets. This can be provided from within the organisation or it can be contracted-in from organisations which specialise in this area. This latter approach is described as outsourcing non-core competencies. In the specific areas of marketing, sales and debtor management, it is the concept of associated marketing.

By outsourcing non-core competencies, organisations can gain a heightened strategic focus and an improved competitive responsiveness by putting the world's very best talent at the disposal of their enterprise.

Marketing, selling and debtor management are strategic functions. Associated marketing is therefore a way of providing organisations around the world with the competitive edge in these disciplines which will allow them to succeed in the longer-term, in an increasingly global and competitive market place.

                   

THE POWER AND ECONOMIES OF PARTNERSHIP


1.POWERFUL AND PROFESSIONAL REPRESENTATION

Each client is powerfully and professionally represented while maintaining maximum control. All policy decisions relating to the marketing, selling and debtor management carried out on its behalf are agreed in advance. If desired, each client may also retain responsibility for the delivery of goods ordered to the eventual customer allowing complete transparency.

2. SINGLE-MINDED, DEDICATED SERVICES

Conflicts of interest are prevented by the nature and management of client arrangements which makes it unprofitable for the same package of services to be provided to any client whose products or services are believed to conflict with those of an existing client.

3. PERFORMANCE RELATED FEES

Clients can eliminate fixed costs in servicing their target markets through the Associated Marketing Limited group. When offered as a package all marketing, sales and debtor management costs can be performance-related on a "no results, no fee" basis. This effectively transforms the otherwise fixed costs of in-house marketing, selling and debtor management into variable costs.